Specific Newsletter Types
- What Is a Double Opt-in Email (Registration Email), and Why Is It Necessary?
A double opt-in (DOI) email, also known as a registration email or a confirmed opt-in, is sent to new subscribers to your newsletter to confirm their subscription. It can be triggered in several ways, via the Newsletter2Go sign-up form on your [...]
- What Is Multivariate A/B Testing?
Multivariate A/B testing enables you to automatically test the subject line, sender name and content. Testing multiple version allows you to find the best performing newsletter variant. You can test several newsletter variants at the same time. [...]
- How Do I Set Up a Welcome Campaign?
A welcome campaign is one type of trigger campaign that you can set up. Users can send trigger campaigns only in the Standard and Pro Plans. In email marketing, trigger campaigns – and welcome campaigns in particular – are an important [...]
- How Do I Send Transactional Mailings With Newsletter2Go?
You can set these up under Campaigns –> New Campaign –> Transaction Email. You can automate transactional mailings via our REST-API. This allows you to seamlessly integrate our sending system into your software. Detailed [...]
- How Do I Set Up a Lifecycle Campaign?
Lifecycle campaigns are a great way to automate your business and multiply customer lifetime value. Establishing a lifecycle campaign means setting up automation that sends different emails that are relevant to specific customers at specific [...]
- How Do I Set Up Birthday Campaigns?
Birthday emails are a great way to establish personal connections with your audience. You can set up birthday campaigns under Campaigns –> New Campaign –> Birthday Campaign. Of course to send birthday campaigns, you need to have [...]
- What Is an Ongoing Campaign?
Ongoing campaigns are an important form of customer dialogue in email marketing. They work especially well when linked together into one or more email series. An ongoing campaign allows you to send behavior-based emails to selected recipients, [...]
- Is It Possible to Send a Follow-up Email to All Recipients Who Didn't Open the Previous Newsletter?
Yes, it is. Go to Contacts –> Active Contacts –> Advanced Search.
In the drop-down menu, scroll down to Behavioral Attributes and select "Has received." Then select the relevant campaign.
- What Is a Single Campaign?
A single campaign is sent out once at a particular time, which you can schedule. If you want to send a classic email newsletter, a single campaign is your best option. This video gives an overview of all the different types of [...]