What should I bear in mind when using images in my email?

A picture is worth a thousand words.

This also applies to HTML newsletters. Studies have shown that users are much more likely to click on image links than text links. 

Using relevant images helps to pique the reader's interest and to convey your message to the user on an emotional level. 

The best part: with Newsletter2Go, uploading images is completely free - no matter how many images you upload or how large they are. 

We recommend using JPG, JPEG, PNG or GIF files. We advise against using BMP files as they are not compressed and therefore tend to be too large. 

GIF files also make it possible to include a simple animation in your email newsletter. When uploading the file, make sure it's the right size: if an image is too small, it may pixelate in the newsletter. If the image is too large, however, it will increase the loading time of your email - which can put the reader off.