How Do I Personalize a Design Element?

You can personalize an entire design element. This means that it will only show for those contacts who fit the attributes or segments you've set. This is a great way to address different types of contacts within one single campaign. For example, to write a multilingual campaign, simply create blocks in multiple languages and set them to appear for the corresponding contacts. Or, set certain products to display to certain target groups only. To personalize the entire design element, select the personalization icon.

You then have the option to set one or multiple conditions that have to be met in order to display the design element.

You can do this for any type of design element – from images and buttons to text blocks.