How Do Payback Credits Work?

We’re on a mission to improve the quality of email marketing everywhere. That’s why we reward customers whose email perform well. It’s this simple: The better your campaigns perform, the cheaper it is for you to send more! 

Every time you send a campaign that performs above average, you’ll receive up to 15% of the email credits you used back. You can then use these credits to send your next campaign. With every new campaign, you’ll have a new chance of proving your success and receiving Payback Credits. The rating is automatically calculated based upon open and click-through rate (compared to your previous campaign and other customers in your industry).

You’ll receive the Payback Credits as plan credits. You can find more information about Payback Credits in your account.