Statistics
- What Is the Difference Between Unique Opens and Total Opens?
In the Reports area of the software, you can find key metrics about how many people have opened your email campaign and other details. The openings are tracked with a pixel, which becomes active when you activate the pictures. It doesn't [...]
- What Are the Clicks About?
In the Reports area, you can examine your contacts' click behavior. To see this, select an individual campaign and select the Clicks tab. You will see the following metrics: 1) Unique Clicks represents the absolute number of recipients [...]
- How Is the Open Rate Tracked?
Open and click rates are tracked automatically via our software. You don't need to change or add any additional settings. In order to track the number of emails opened, each email contains a small invisible image (pixel). When [...]
- What Is Geotracking Reporting?
In the Reports area, you can see where your emails were opened in the Geotracking app. Geotracking works by tracking the IP address that the recipient is signed in on when they open the email. Because it is based on IP address, it doesn't [...]
- What Do the Numbers 0, 1 and 2 Mean When Exporting Contacts?
In the Reports area, you can see which addresses have bounced and unsubscribed. You can also download these as a CSV. You can find more information about how to download contacts here.The addresses are listed in a separate column with numbers [...]